Aclima is the leading representative of the Basque environmental sector, and its communication strategy is based on two core areas: to be a reference point and a unifying force for the environmental sector in the Basque Country, and to highlight the sector’s activity and projection. The communication strategy, firmly anchored in these core areas, will therefore deploy the strategic plan through numerous actions such as issuing opinions on key issues; publicising initiatives and projects; maintaining reputation; acting as a loudspeaker; facilitating the transfer of strategic information; promoting positioning and defence; and generating a sense of belonging.