{"id":2832,"date":"2017-12-15T10:51:47","date_gmt":"2017-12-15T09:51:47","guid":{"rendered":"https:\/\/aclima.eus\/descubriendo-las-nuevas-economias\/"},"modified":"2024-10-08T17:26:55","modified_gmt":"2024-10-08T15:26:55","slug":"descubriendo-las-nuevas-economias","status":"publish","type":"post","link":"https:\/\/aclima.eus\/en\/descubriendo-las-nuevas-economias\/","title":{"rendered":"Descubriendo las nuevas econom\u00edas"},"content":{"rendered":"<h2>En <a href=\"https:\/\/aclima.eus\/\">Aclima<\/a>\u00a0nos hemos reunido en el Auditorio del BBF (Bilbao Berrikuntza Faktoria), tras nuestra asamblea anual, junto con socios y amigos del sector ambiental para reflexionar sobre las nuevas econom\u00edas que est\u00e1n cambiando la forma de entender la empresa, su impacto en el medio ambiente y la sociedad.<\/h2>\n<p><img decoding=\"async\" data-src=\"https:\/\/aclima.eus\/wp-content\/uploads\/nuevas-economias_-blog-Aclima.jpg\" class=\"alignnone size-full wp-image-135399 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"   \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-135399\" src=\"https:\/\/aclima.eus\/wp-content\/uploads\/nuevas-economias_-blog-Aclima.jpg\" alt=\"\" width=\"790\" height=\"492\"><\/noscript><\/p>\n<p>Un acto abierto al p\u00fablico, en el que expertos y promotores de los nuevos modelos econ\u00f3micos como son <strong>Victor Vi\u00f1uales<\/strong>, Soci\u00f3logo, cofundador y director de <a href=\"http:\/\/ecodes.org\/\">ECODES<\/a>, <strong>Diego Isabel la Moneda<\/strong>, cofundador y director del <a href=\"http:\/\/commongoodhub.com\/\">Global Hub for the Common Good<\/a>, y Javier Goikoetxea socio fundador de <a href=\"https:\/\/bikonsulting.com\/\">BIKOnsulting<\/a>, han conversado y reflexionado sobre los desaf\u00edos de los nuevos modelos econ\u00f3micos sostenibles que ya miran al futuro en unas interesantes ponencias y en una posterior mesa redonda a la que se ha unido Kristina Api\u00f1aniz, directora de Aclima.<\/p>\n<p><u>Diego Isabel la Moneda: \u00bfCu\u00e1ntas nuevas econom\u00edas existen?<\/u><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/aclima.eus\/wp-content\/uploads\/20171213_112619-scaled.jpg\" class=\"alignnone wp-image-135405 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"   \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-135405\" src=\"https:\/\/aclima.eus\/wp-content\/uploads\/20171213_112619-scaled.jpg\" alt=\"\" width=\"789\" height=\"592\"><\/noscript><\/p>\n<p>Con Diego Isabel la Moneda, analizamos <strong>las nuevas econom\u00edas como palancas de transformaci\u00f3n de los territorios locales y del sistema global<\/strong>. La econom\u00eda circular, la econom\u00eda del bien com\u00fan, la econom\u00eda azul, la econom\u00eda colaborativa, la econom\u00eda social y solidaria, la banca con valores y las finanzas colaborativas. Todas ellas necesarias y unidas para construir los denominados \u201c<strong>Ecosistemas NESI<\/strong> o Ecosistemas de nueva econom\u00eda e innovaci\u00f3n social\u201d, es decir, \u201cuna nueva econom\u00eda que tenga como <strong>objetivo mejorar la vida de las personas<\/strong>, a trav\u00e9s del compromiso, la conexi\u00f3n y la colaboraci\u00f3n con una clara premisa; la de <strong>conservar nuestro hogar, y en consecuencia nuestro planeta<\/strong>\u201d seg\u00fan palabras de Diego que precisamente es el director del foro Global NESI de Nueva Econom\u00eda e Innovaci\u00f3n Social, considerada como referente a nivel internacional en esta materia.<\/p>\n<p><u>Javier Goikoetxea: herramientas para poner en valor el bien com\u00fan<\/u><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/aclima.eus\/wp-content\/uploads\/20171213_115153-scaled.jpg\" class=\"alignnone wp-image-135408 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"   \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-135408\" src=\"https:\/\/aclima.eus\/wp-content\/uploads\/20171213_115153-scaled.jpg\" alt=\"\" width=\"788\" height=\"591\"><\/noscript><\/p>\n<p>Gracias al consultor de Bikonsulting, conocimos <strong>las diferentes herramientas de medida que existen para saber el impacto social y medio ambiental en empresas, entidades y municipios<\/strong>. RSC, SEDEX, BIKO o GEAPUNTING fueron ejemplos de algunas de ellas. Concretamente, \u201cson herramientas que <strong>ponen en valor el bien com\u00fan<\/strong>, porque la gente lo percibe como una filosof\u00eda, pero hay que medirla y mostrar los resultados&#8221;, porque \u201cconsideramos que todas las organizaciones, sean del tipo que sean, deber\u00edan regirse por unos valores y entender que tan importante como los resultados econ\u00f3micos es el balance social y medioambiental\u201d seg\u00fan palabras de Javier.<\/p>\n<p><u>Victor Vi\u00f1uales: empresas que se involucran en el cambio<\/u><\/p>\n<p><img decoding=\"async\" data-src=\"https:\/\/aclima.eus\/wp-content\/uploads\/20171213_121343-scaled.jpg\" class=\"alignnone wp-image-135411 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"   \/><noscript><img decoding=\"async\" class=\"alignnone wp-image-135411\" src=\"https:\/\/aclima.eus\/wp-content\/uploads\/20171213_121343-scaled.jpg\" alt=\"\" width=\"795\" height=\"596\"><\/noscript><\/p>\n<p>El cierre de la jornada corri\u00f3 a cargo de Victor Vi\u00f1uales, que nos habl\u00f3 sobre <strong>la importancia de la involucraci\u00f3n de las empresas en el cambio<\/strong>. \u201cSomos conscientes de que <strong>hay que lograr un cambio masivo profundo y r\u00e1pido<\/strong>, sobre todo r\u00e1pido, y esto solo es posible si todos los actores implicados remamos en la misma direcci\u00f3n\u201d.\u00a0 Adem\u00e1s, detall\u00f3 que son tres los factores necesarios para conseguir este cambio en las empresas: la <strong>coerci\u00f3n<\/strong> (las prohibiciones, las leyes&#8230;), la <strong>conveniencia<\/strong> (econ\u00f3mica) y la <strong>convicci\u00f3n<\/strong> (somos conscientes de que falla la sequ\u00eda, el clima \u2026). \u00a0\u201cLa clave es la disrupci\u00f3n de innovaci\u00f3n social, tenemos que pasar de una econom\u00eda de propietario a una econom\u00eda de nosotros (del <em>Me<\/em> al <em>We).<\/em> Y para conseguir este cambio necesitamos la <strong>corresponsabilidad<\/strong> y <strong>la conciencia de los l\u00edmites<\/strong>, donde se combinan los cambios tecnol\u00f3gicos y culturales sustentados en unas pol\u00edticas institucionales adecuadas.<\/p>\n<p>Pero; <strong>\u00bfqu\u00e9 necesitamos las empresas para cambiar?<\/strong> Victor Vi\u00f1uales diferencia dos tipos de personas, las que lo ven venir y se anticipan a los acontecimientos, y las que necesitan un susto para reaccionar. \u201c\u00c9stas \u00faltimas son mayoritarias y las empresas funcionan m\u00e1s por reacci\u00f3n que por proactividad. Por eso hay que aprovechar las crisis, porque fuerzan o empujan a los cambios\u201d. \u00a0Para cambiar el mundo necesitamos empresas con valores compartidos y con una misma identidad o ADN.<\/p>\n<p>Al fin y al cabo, <strong>las personas somos las que hacemos empresa, \u00a1mejor\u00e9mosla y trat\u00e9mosla bien!.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Aclima\u00a0nos hemos reunido en el Auditorio del BBF (Bilbao Berrikuntza Faktoria), tras nuestra asamblea anual, junto con socios y amigos del sector ambiental para reflexionar sobre las nuevas econom\u00edas que est\u00e1n cambiando la forma de entender la empresa, su impacto en el medio ambiente y la sociedad. Un acto abierto al p\u00fablico, en el&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2832","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar","circulo_valor-accion-por-el-clima"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Descubriendo las nuevas econom\u00edas - Aclima<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aclima.eus\/descubriendo-las-nuevas-economias\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubriendo las nuevas econom\u00edas - Aclima\" \/>\n<meta property=\"og:description\" content=\"En Aclima\u00a0nos hemos reunido en el Auditorio del BBF (Bilbao Berrikuntza Faktoria), tras nuestra asamblea anual, junto con socios y amigos del sector ambiental para reflexionar sobre las nuevas econom\u00edas que est\u00e1n cambiando la forma de entender la empresa, su impacto en el medio ambiente y la sociedad. 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