{"id":2827,"date":"2017-10-26T14:55:03","date_gmt":"2017-10-26T12:55:03","guid":{"rendered":"https:\/\/aclima.eus\/nicola-cerantola-el-futuro-nos-trae-dos-tendencias-el-mono-oligopolio-y-una-implosion-de-multinacionales-hacia-realidades-mas-pequenas-locales\/"},"modified":"2024-10-08T17:26:34","modified_gmt":"2024-10-08T15:26:34","slug":"nicola-cerantola-el-futuro-nos-trae-dos-tendencias-el-mono-oligopolio-y-una-implosion-de-multinacionales-hacia-realidades-mas-pequenas-locales","status":"publish","type":"post","link":"https:\/\/aclima.eus\/eu\/nicola-cerantola-el-futuro-nos-trae-dos-tendencias-el-mono-oligopolio-y-una-implosion-de-multinacionales-hacia-realidades-mas-pequenas-locales\/","title":{"rendered":"Nicola Cerantola: \u201cEl futuro nos trae dos tendencias: el mono-oligopolio y una implosi\u00f3n de multinacionales hacia realidades m\u00e1s peque\u00f1as, locales\u201d"},"content":{"rendered":"<h2><img decoding=\"async\" data-src=\"https:\/\/aclima.eus\/wp-content\/uploads\/Nicola3-blogAclima.jpg\" class=\"alignnone size-full wp-image-133631 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" alt=\"\"   \/><noscript><img decoding=\"async\" class=\"alignnone size-full wp-image-133631\" src=\"https:\/\/aclima.eus\/wp-content\/uploads\/Nicola3-blogAclima.jpg\" alt=\"\" width=\"761\" height=\"472\"><\/noscript><\/h2>\n<h2>En anteriores post, Nicola Cerantola, experto en Econom\u00eda Circular, nos ha contado la importancia de la implantaci\u00f3n de la Econom\u00eda Circular en las empresas; c\u00f3mo afecta a los departamentos, qui\u00e9n debe liderar el proyecto e incluso la importancia, o no tanto, del consumidor final en la decisi\u00f3n de la direcci\u00f3n para realizar un cambio rompedor y muy valiente. En esta ocasi\u00f3n, viajamos al futuro. \u00bfC\u00f3mo ser\u00e1 la empresa del siglo XXII?<\/h2>\n<h2><strong>\u00a0<\/strong><\/h2>\n<p><strong>\u00bfNos puedes dar una pista de c\u00f3mo ser\u00e1n los negocios del futuro? <\/strong><\/p>\n<p>Creo que el futuro va hacia una <strong>transformaci\u00f3n empresarial sin precedentes<\/strong> que se mueve en dos direcciones.<\/p>\n<p>Una es la <strong>tendencia al mono-oligopolio<\/strong> que est\u00e1n experimentando las grandes tecnol\u00f3gicas (google &amp; co) que est\u00e1n alcanzando vol\u00famenes de negocio y poder (y control de la informaci\u00f3n y de los datos de millones de personas) bastante inquietantes.<\/p>\n<p>La otra es la que llevar\u00e1 a una posible <strong>implosi\u00f3n de las multinacionales hacia realidades m\u00e1s peque\u00f1as, locales<\/strong>, m\u00e1s cercanas, m\u00e1s humanas y con prop\u00f3sito. Hemos tenido que construir imperios empresariales para abaratar el coste unitario de los productos y servicios vendidos a millones a trav\u00e9s del neuromarketing y necesidades potenciadas artificialmente, hemos obtenidos enormes progresos en esta automatizaci\u00f3n, deslocalizaci\u00f3n y despersonalizaci\u00f3n, pero el coste humano y ambiental ha sido y est\u00e1 siendo alt\u00edsimo.<\/p>\n<p>Hoy en d\u00eda, sin embargo, con las tecnolog\u00edas actuales, somos capaces de romper esa dependencia, porque estamos siendo <strong>capaces de reducir la escala industrial de muchos sectores<\/strong>, a nivel de barrio o ciudad, pr\u00e1cticamente. Esto, supone que un conjunto de pymes organizadas eficientemente, puedan ser capaces de abastecer extensiones territoriales circulares a nivel regional o nacional.<\/p>\n<p>Esta fragmentaci\u00f3n empresarial, provocar\u00e1 la generaci\u00f3n de un <strong>tejido industrial y de servicios formado por cientos de miles de pymes, aut\u00f3nomos, empresas sociales<\/strong>, etc. que conjuntamente proveer\u00e1n las comunidades locales de todo lo que necesitan desde los alimentos hasta sus propios veh\u00edculos.<\/p>\n<p>Un mundo diverso, donde <strong>los flujos de materiales circular\u00e1n localmente<\/strong> y nos llevar\u00e1 a la prosperidad justa y duradera que tanto so\u00f1amos.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/aclima.eus\/conversaciones-con-nicola-cerantola-i-las-grandes-empresas-tienen-todas-las-cartas-para-ser-las-tractoras-hacia-la-economia-circular\/\"><strong><u>Nicola\u00a0Cerantola: \u201cLas grandes empresas tienen todas las cartas para ser las tractoras hacia la Econom\u00eda Circular.\u201d<\/u><\/strong><\/a><\/p>\n<p><a href=\"https:\/\/aclima.eus\/conversaciones-con-nicola-cerantola-ii-la-economia-circular-necesita-una-fuerte-politica-interna-y-externa-en-la-empresa-para-ser-puesta-en-marcha\/\"><strong><u>Nicola\u00a0Cerantola: \u201cLa Econom\u00eda Circular necesita una fuerte pol\u00edtica interna y externa en la empresa para ser puesta en marcha\u201d<\/u><\/strong><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En anteriores post, Nicola Cerantola, experto en Econom\u00eda Circular, nos ha contado la importancia de la implantaci\u00f3n de la Econom\u00eda Circular en las empresas; c\u00f3mo afecta a los departamentos, qui\u00e9n debe liderar el proyecto e incluso la importancia, o no tanto, del consumidor final en la decisi\u00f3n de la direcci\u00f3n para realizar un cambio rompedor&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-2827","post","type-post","status-publish","format-standard","hentry","category-sin-categorizar","circulo_valor-ciudades-y-comunidades-sostenibles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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