The digital transformations of today must be purpose-led, delivering for all stakeholders as a requisite for company success. Spearheading that effort is the Forum’s CEO Champions group on Accelerating Digital Transformation in a Post-COVID-19 World, which is led by Antonio Neri, the CEO of Hewlett Packard Enterprise (HPE).
Today, this group published a playbook, Bridging Digital and Environmental Goals, designed to provide leaders with recommended actions and examples to leverage data-led insights and create products, strategies and business models that minimise their impact on the planet.
The playbook recommends that leaders integrate sustainability strategies and priorities across seven dimensions of their digital transformation roadmaps.
Here are three key ways you can set yourself on a path to success in digitalizing any business using purpose:
Embracing product-as-a-service as part of a business model refresh
In many instances, the inclusion of environmental factors into the decision-making tree results in a redefinition of a company’s business models. For instance, product-as-a-service and leasing models are on the rise, combining data from products and users to improve asset utilisation and resource use through intelligent provisioning and other operational enhancements.
This has taken place to dramatic effect here at HPE. A long-time provider of advanced IT infrastructure products to organisations throughout the world, HPE is strategically pivoting into an edge-to-cloud, platform-as-a-service company. The move is in response to customers desiring to shift away from buying and operating IT equipment, and instead consuming it as a service. In doing so, they are eliminating the overprovisioning of IT, thus reducing both capital expenditures and environmental footprint.
We believe this approach is the future of IT.
Reducing environmental impact throughout the supply chain
Optimising environmental impacts within operations is important, but its positive impact will be hindered if similar measures aren’t taken throughout the entire supply chain. Today’s technologies enable us to stay connected with people, systems and things along the way. The use of data-sharing and tracking platforms provides both visibility and accountability – often in real time – thereby reducing environmental impacts before they are magnified.
Top beverage manufacturer, AB InBev, is using blockchain to help track the handling of key ingredients throughout the supply chain. This has created a tamper-proof digital audit trail to ensure environmental standards are maintained and to improve the use of natural resources.
Pressure from inside and out
Increasingly, consumers want the companies they use to be focused on sustainable issues. So, too, do employees – and prospective employees. Indeed, the ability to attract and retain talent – especially among younger generations – is tied to a company’s performance with respect to sustainability and other purpose-centric initiatives.
Laggards in these areas will suffer from talent shortages, setting themselves up for lacklustre digital transformation results.
Leaders must integrate sustainability considerations as a strategic imperative throughout their organisations to ensure they remain both resilient and competitive. Doing so will give them the tools to benefit from their digital transformation initiatives, thus positioning them for success in 2021 – and for long-term value creation over time.
Fuente: World Economic Forum